THE NORM

We ride bikes. This is normal.

www.localcyclist.com

"...encourage the perception that you as a cyclist are not really a cyclist but some regular person. You are not cycling but doing a regular activity that any regular person might do. As an average person you expect that your average community should be safe enough to do regular type activities that any regular person might do. And if something does go wrong, you weren’t doing anything out of the ordinary, so like any regular person doing things that any regular person might do, you expect your rights to be protected."